stephii’s BLOG

Archive for May 2009

Week 11, During, Debating Identity

Posted by: stephii1701 on: May 29, 2009

“Individuals have little power to choose what features will be used to identify them – these are determined socially”. In his article, During tries to identify the concept of identity. Identity can be a term used for an individual or a group and in this reading, it is referred to as the way in which [...]

Week Ten, Mary Macken-Horarik, ‘Children Overboard’

Posted by: stephii1701 on: May 20, 2009

In this week’s article, Mary Macken-Horarik discusses media discourses, focusing in particular on the ways the media re-shapes the structure of a news story and providing us with information implicating powerful ‘truths’. Macken-Horarik explains that through the use of composite texts – those that include interaction between communicative resources e.g. visual, verbal, layout, and typographic [...]

The first words that hit me immediately in this week’s reading was the byline: “…explores the ways in which grammar can conceal and distort real meaning”. The way we say and hear things, influence the way we interpret them and thus, create a meaning based on what we think. But is what we think really [...]

Week Eight, Cauldry’s “The Extended Audience”

Posted by: stephii1701 on: May 8, 2009

In this week’s reading, Cauldry attempts to argue that “the very nature of the audience is being transformed not only through changes in the technological interfaces that media involve, but also through changes in the social and spatial forms…”. I think Cauldry is trying to explain that audiences are no longer “diffused” but “extended” and [...]

Week Seven, Rizzo, Programming Your Own Channel

Posted by: stephii1701 on: May 1, 2009

Rizzo’s article is based on flow and how the emergence of the playlist has “radically changed” the notion of flow. Rizzo writes this article to primarily raise the idea that the introduction of the playlist has given the viewer control over the media. However, first, I think it is necessary to understand the initial concept [...]


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