stephii’s BLOG

Posts Tagged ‘flow

Week Eight, Cauldry’s “The Extended Audience”

Posted by: stephii1701 on: May 8, 2009

In this week’s reading, Cauldry attempts to argue that “the very nature of the audience is being transformed not only through changes in the technological interfaces that media involve, but also through changes in the social and spatial forms…”. I think Cauldry is trying to explain that audiences are no longer “diffused” but “extended” and [...]

Week Seven, Rizzo, Programming Your Own Channel

Posted by: stephii1701 on: May 1, 2009

Rizzo’s article is based on flow and how the emergence of the playlist has “radically changed” the notion of flow. Rizzo writes this article to primarily raise the idea that the introduction of the playlist has given the viewer control over the media. However, first, I think it is necessary to understand the initial concept [...]


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